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About JadeBlue


JADEBLUE LIFESTYLE INDIA LTD today is one of Gujarat’s prominent enterprises. Over the few decades India’s entrepreneurial spirit has been phenomenal and remains synonymous with pioneers of business. The group is formed of two brands, namely: JadeBlue, Greenfibre.

The Group’s philosophy is based on two principles:
1. Long-term objectives through innovation and design
2. A healthy ethical commitment preserved in a rigorous corporate governance system

Today the company is led by Jitendra Chauhan as CMD; Bipin Chauhan is Managing Director, Administrative policies and business deals are looked after by Shambhav Chauhan and Khushali Chauhan plays a major role in the Ecommerce Vertical launched by the company. The culture is robust and united that allows young talents to emerge in the company-wide quest for design, quality and fine craftsmanship. In the midst of these, the core value always remains: Constant focus on customers satisfaction & Community building.



They were the 6th Generation tailors. Jitendra Chauhan and Bipin Chauhan started work at a very young age. The family roots go back to Limbdi – A small town few kms from Ahmedabad. Their father Chimanlal Chauhan also a perfectionist tailor travelled a lot to Mumbai and Kolkata during his time. Both brothers started the basics of tailoring while still studying at school. Jitendra Chauhan learnt cutting and stitching from his elder brother Dinesh Chauhan (Dadu). While still working and making 10 to 12 shirts per day all by himself Jitendra Chauhan pursued Graduation in Psychology. His younger brother followed the similar footsteps. At this point the three brothers had gained enough respect in the locality and around for flourishing and growing the legacy of custom tailoring. For further prospects and expansion , Jitendra Chauhan decided to start a new shop. Bipin Chauhan joined him in the quest and they formed SuprEEmo Clothing and Menswear on 21 June, 1981, Ahmedabad. The sales shot up within days and soon the word spread, the duo kept on making unique styles with the best quality and fine craftsmanship.

Venturing into ready to wear

1986- launched first store named D’peak point
With the word spreading and few ideas by people around they decided to make ready to wear shirts and sell it at Mumbai. The made a label: d’peak point literally meaning The Peak Point (The best in shirts). The first consignment had some major issues from the vendors side in terms of their internal distribution and supply. They breached the agreement and cancelled the first shipment. The times were tough, but with so much stock on hand they decided they will launch those shirts in Ahmedabad itself. To their surprise, it was a phenomenal success. For years to come with God’s grace and the duo’s sheer determination and hard work the decade went perfectly well with more and more loyal client base .

The Establishment

According to Hindu mythology , on the auspicious day of Dussehra in 1995 JADEBLUE had its inception. A 2800 sq. ft. retail outlet exclusively for fabrics and ready to wear formal shirts and trousers. Though the main attraction always remained the unparalleled luxury of bespoke. For the coming few years the brothers focused on Quality and 100% customer satisfaction through innovation in design and fine craftsmanship. In 1999, with the rise in customer demand for national and international brands, they expanded and added 12 premium national menswear brands with another 5500 sq. ft. to their feather.



JadeBlue Lifestyle India Ltd. offers a wide range of menswear fashion. From the styles that can be worn at once in a lifetime occasions to everyday ensembles, providing everything under one roof makes JadeBlue, a complete menswear solution provider.


Greenfibre fashion is centred around the concept of infectious optimism for everyday life. Greenfibre collections encourage you to be comfortable in your skin, go the extra mile, give attention to details, refresh your wardrobe often and believe in good looks, everyday.


JadeBlue has a total of 22 stores across 18 cities. These are spread across India in a total area of 170,825 square feet.

JadeBlue has 8 in-house brands offering a wide range in premium menswear from formals & casuals to ethnic wear.

JadeBlue offers bespoke tailoring service from a collection of best fabrics world has to offer.

Dulha collection works as a one-stop offering a variety of products from designer kurtas and suave sherwanis to the elegant accessories which will make you stand out.

JadeBlue won the "Most Admired Regional Fashion Retailer of the Year - West" award for 3 consecutive years at the Annual Images Fashion Awards.


  • The CG Road store was revamped after 20 years for an even more relaxed, personalised shopping experience. Currently, the company has a total of 51 stores; 19 Jadeblue stores, 27 Greenfibre stores, and 5 JB Studio (another premium in-house brand) stores.

  • The Pune and Jaipur stores, that covered an area of 12300 and 10450 square feet respectively, were inaugurated. The inaugurations took place within a span of one week. Two huge stores outside Gujarat was a huge milestone.

  • The first out of Gujarat state store was opened in Indore. This store spanned across 8100 square feet.

  • Setup a manufacturing unit for in-house production.

  • Opened a store in Surat. The store was the first store other than Ahmedabad, to have the fabrics and tailoring section.

  • Inaugurated a store in Baroda and it was the first store outside Ahmedabad.

  • The in-house brand Greenfibre had it's first stand alone store of 952 square feet. In 12 years, the store has had a remarkable growth rate and currently the company has a total of 27 Greenfibre stores; 7 of which are franchisees.

  • Inception of JadeBlue. A 2800 sq. ft. retail outlet, for fabrics and ready to wear formal shirts & trousers, exclusively for men.

  • Started D' Peak Point for custom tailoring and readymade outfits.

  • Started a small shop of custom tailoring.

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