Celebrate Culture – From Koti Sets to Classic Kurtas

Cultural solidity remains sound as does tradition; what originated as Ethnic wear as a festive event has introduced an authentic fashion statement of heritage and culturally-inspired action on what is traditionally adopted as ethnicity. Distinctive styles draw attention from the neighbouring community, may it be for a marriage, festival, celebration, birthday, or your patron saint's puja; all of it can be obtained with the right ethnic clothing.

The popularity of ethnic wear is now in part due to the creative stylists with the large ethnic wear selections offered by JadeBlue. The most iconic and most coveted is Kurta Pajama with Koti,  which is integral to the Body of my presentation, as Koti or Nehru jackets add a brilliant juxtaposition to even a simple Kurta Pajama. As a stylist, I chose to wear ethnic wear as a variant of style, as maximalism is used in fashion trends, and without the Koti, I structured my style as simplicity or minimalism to portray the richness of using ethnic clothing with the right choice of clothing.

Looking for something timeless? Our classic kurtas come in a wide array of fabrics and fits, and cotton for ethereal, easy-wearing, day-to-day sophistication, and silk blends when the occasion calls for being grand. Pair them with churidars or straight-fit trousers for a sharp look with zero effort.  

Who says you can't be different? You can wear ethnic wear without being "traditional." Ethnic wear is not simply about adhering to traditional wear; it is about embracing it, taking ownership of it, and making it yours.  

Find your personal style while searching through JadeBlue's ethnic collection, everything from kurta pajamas worthy of royalty to endlessly elegant koti sets, because there is no occasion that is not deserving of a look that is culturally rooted and classy.